Launch of Anthem. Creating, shaping and curating big ideas in music and entertainment. Working with the world’s most exciting content creators to realise their visions. Helping rights holders to discover and unlock revenues. Making brands famous in music and entertainment.
London + Rio de Janeiro. Consulting for agencies and developing Music World Cup, a global music talent search. Preparing for Rio 2016 Olympic activations including Bayt Qatar, Qatar’s Olympic House.
Back with Flourish and Castrol to support FIFA Brazil World Cup activations. Executive produce major event at Birmingham’s LG Arena to celebrate John Lewis’ 150th anniversary.
Launch ‘The Hub’ – a support and insight facility for the international event industry working in Brazil. Help UK agency Flourish produce FIFA Confederations activations for Castrol with partner agency SRCOM.
Back in London to help partner agency SRCOM navigate the UK market as they produce Casa Brasil at Somerset House and Olympic Handover ceremonies.
Help SRCOM bid for Rio 2016 Olympic ceremonies contract and against some of the world’s biggest event agencies we win. Amazing. Executive produce F1 Rocks São Paulo and help old agency colleagues BD Network produce the global launch of the Peugeot 208 in downtown Rio.
Launch boutique experiential agency Posto Six, operating globally but specialising in the Brazilian market, and open Rio de Janeiro office. Join forces with leading Brazilian brand experience agency SRCOM.
Join the All The World’s team at Universal Music and lead strategy and commercial development for F1 Rocks, the global entertainment platform of Formula One. Secure major commercial partnerships with LG, Red Bull, and Johnnie Walker for Singapore launch which features Beyonce, Black Eyed Peas and No Doubt.
Appointed Head of Consumer Marketing for leading global experiential agency. Create and produce launch campaign for Westfield London. Executive produce Samsung’s Imagination Icons campaign.
Join integrated comms agency BD Network to lead newly formed experiential division. Strategic experiential lead on Nintendo account, working also with Coca-Cola, Inbev and Diageo.
Help Nokia to own New Year’s Eve. A mammoth undertaking and the biggest shows of my career to date with 5 cities – New York, Rio, Hong Kong, Mumbai and Berlin – linked live by satellite for the biggest party the world has ever seen. Artists include Rihanna, Black Eyed Peas and Scissor Sisters. Results: 4 million at the events, five million viewing online and a third of a billion watching on TV.
Work with marketing agency Momentum to produce ground breaking global music collaboration concept ‘B-LIVE’ for Bacardi. Launch concept at the ICA in London with Chaka Khan and create Ibiza promotional campaign.
Executive produce Coca-Cola’s launch event for the M5 bottle in Atlanta, taking Hed Kandi to the US. Consult for T-Mobile’s innovative UK Street Gigs concept.
Leave MOS on a high creating, producing and touring the Barclaycard Summer Sessions concept across Europe’s best festivals – Barcelona’s Sonar, Berlin’s Love Parade, Brighton Pride and Notting Hill Carnival.
Appointed Head of International at MOS, overseeing key international businesses – marketing, touring, merchandise, syndicated radio, licensed product, sponsorship, brand partnerships, digital sales, club franchises. Secure major commercial partnership with Philips which sees MOS tour throughout Asia.
Create national tour for Ministry US brand launch and negotiate innovative technology partnerships in support of launch including radio syndication and ring tones. Secure major commercial touring partnerships with Siemens and Sol.
Ministry at its Ibiza peak – incredible level of success at Pacha as well as some unforgettable Space events. Produce beautifully crafted visuals, credible music policy and attract the islands sexiest audience. Secure extensive partnership with Bacardi Spain touring all corners of the country. Campaign features radio syndication, on pack promotion and a major advertising campaign. Executive produce Ministry’s first (and last) foray into festivals: Knebworth 01.
Create the world’s first truly global dance music tour for MOS, sponsored by Nescafe – 1 year, 60 shows, 40 countries – with state of the art production, never seen before performance techniques and the world’s leading DJ’s. Produce the largest ever indoor dance event at the now empty Dome – 55,000 hyped ravers go crazy at midnight.
Appointed Head of Events for the world’s leading independent music brand. Tour throughout Europe with TDK sponsored concept, produce German launch campaign and create wild WMC event with Moby live. Produce stunning NYE event at the troubled London Millennium Dome.
Work with the legendary Marco Astarita on a monumental event concept that sets the template for the burgeoning experiential marketing sector. An incredible wave generator, the world’s greatest extreme sport athletes + Run DMC and Pink Floyd’s Roger Waters live.
Produce Brighton’s first large-scale/arena sized Pride event at The Brighton Centre.
Launch London based production house working across a range of sectors and brands including Sony Playstation, Peugeot, Rover, 20th Century fox, Red Bull. From festivals to fashion shows, conferences to touring.
Production design for Manchester’s biggest ever gay event, The Freedom Gala, at the world famous GMEX Arena - M People, The Beloved, Marc Almond.
Lighting design for Take That’s civic reception at Manchester Town Hall.
The Manchester Mardi Gras years - insane parade floats, hundreds of hours of events, four crazy, sleepless days and nights, every year.
Part of the team that launches seminal Manchester venue Paradise Factory, four years of production and creative design.
Production design for the world’s most underground club, ever – The Number One Club, Manchester.
DJ at club institutions The Boardwalk and The Venue.