Overview: take Nintendo onto the next level of experiential innovation in the UK. Provide compelling live experience across a range of audiences and locations. Ensure activity drives retail interest and sales.
Ideas: a vast array of ideas and executions were produced: Wii Live tour, Brain Training national tour (‘Britain’s Brainiest Family’), Touch Generation tour for the Wii, Pokemon tour, ‘Peak season’ retail tours.
Results: an astonishing range of success from PR driven campaigns such as Britain’s Brainiest Family which resulted in widespread national media coverage to totally sold out event experiences for Pokemon to hugely successful sales campaigns for the Wii.