Task: produce an engaging, innovative, dynamic and modern celebration for this iconic brand’s 150th anniversary event for its employee partners.
Response: create an X Factor style experience at the 12,000 capacity Birmingham LG Arena featuring an Olympic style opening parade, a live dramatisation of the John Lewis story, A list music artists associated with the TV ads and live satellite links to sites across the UK.
Results: unanimously positive feedback from client and event attendees; a multi-media, broadcast standard show. Event Magazine Awards 2015: ‘Creative Event of the Year’. C&IT Awards 2015: ‘Internal Communications of the Year’.