Overview: after being part of the original development team for the F1 Rocks concept I was invited to be the local lead for the São Paulo event.
Idea: create a medium sized show in an established venue. Feature both heritage and breaking artists to appeal to a broad cross section of F1 Rocks’ potential audience. Provide strong local media partnerships to ensure wider brand awareness and recognition for future event development.
Results: a triumphant return to São Paulo for F1 Rocks featuring the legendary Macy Gray and one of the year’s hottest rising stars, Jessie J. Secured several media partnerships including broadcast partnership with Multishow. Outstanding and exhaustive PR and media reach.