20 years senior management experience across the cutting edge of experiential marketing, live entertainment, branding strategy and marketing communications. Creating landmark global campaigns for leading brands and rights holders.

An entrepreneurial big thinker with a proven track record in building and growing successful and dynamic businesses. Uniquely positioned to lead pioneering, ambitious and visionary businesses to take advantage of seismic shifts in the use of digital technology to engage audiences. Key skills include:

  • Strategy, vision and mission planning
  • Business evolution and growth
  • Commercialisation of event concepts
  • Digital integration and innovation
  • Delivering genuinely integrated campaigns
  • Building best in class teams
  • Content creation and delivery
  • Use of strategic partnerships for accelerated growth
In senior management roles at Ministry of Sound, Ignition, Jack Morton Worldwide and Universal Music I have produced high profile global campaigns and properties for leading brands such as Nokia, Bacardi, Samsung and LG as well as rights holders such as Formula One Management.
In 2010 I launched Posto Six, a boutique agency that created, promoted and delivered multi-media entertainment and experiential platforms with a specialist knowledge of the Brazilian market where I worked closely with leading brand experience agency SRCOM.
More recently I launched Anthem, creating, shaping and curating big ideas in music and entertainment.
I also continue to consult for agencies, brands and rights holders around the world via my London based consultancy.