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2010-2012: Posto Six/Ian Bushell Consulting
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Founder of Posto Six: a boutique experiential agency specialising in Brazil supported by an extensive network of local partners. Working with brands, agencies and rights holders to create, promote and deliver distinctive, multi-media music and entertainment properties of global stature
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Projects have included: F1 Rocks Sao Paulo 2011, a major brand launch for Peugeot and BD Network in Rio de Janeiro, member of the successful consortium that bid for the Rio 2016 Olympic major events and ceremonies tender |
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Founder of Ian Bushell Consulting: providing insight, planning strategy, guiding creativity and ensuring flawless delivery of entertainment led properties |
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Projects have included: Ministry of Sound: strategic consultancy for global events business;
Groundswell: creative, artistic and commercial strategy for surf and music festival; The Music Walk of Fame: development of brand and commercial strategy |
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2009: All The Worlds/Universal Music Group International
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Created brand led global live music events that generated compelling broadcast content |
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All The Worlds was a joint venture with Universal Music Group International |
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Led development of business in South America |
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Commercial and strategic lead on F1 Rocks - a global entertainment platform including live events, broadcast and digital - working closely with Formula One Management |
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| 2008: Jack Morton Worldwide |
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Head of Consumer Marketing for leading global experiential communications agency |
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Evolved consumer offering via brand entertainment proposition |
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Collaborated with content creators and rights holders to provide innovative brand marketing solutions |
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Executive producer for Westfield London launch campaign and Samsung Imagination Icons Valentino campaign |
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| 2007: BD Network |
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Head of Experiential and Associate Director |
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Launched specialist division for award winning integrated communications agency creating business vision |
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Initiated program enabling business to become content led, broadcast enabled and media intelligent |
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Developed network of related agencies: PR, evaluation, broadcast, global BTL |
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Conceived and produced brand experiences for: Nintendo, Coca Cola, Inbev, Diageo |
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| 2006: Ignition |
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Head of Music and Entertainment developing new division for renowned specialist marketing agency (Chairman Harvey Goldsmith) |
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Built team and devised business development strategy |
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Created network of global agencies and activation teams |
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Global project director for award winning Nokia New Years Eve campaign |
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| 2004-2006: Consultant |
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Founded experiential marketing, entertainment consultancy and music management business |
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Conceived and implemented experiential campaigns and combined brands, artists and music content |
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Executive producer of Coca Cola M5 USA launch and global project director for Bacardi BLIVE at Momentum Worldwide |
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Primary consultant for T Mobile UK Street Gigs campaign’s second phase |
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Created electronic music brand and label ‘Make Your Own Heroes’ |
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Managed Swedish band ‘La Tour’ |
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1999-2004: Ministry of Sound
Head of International |
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Managed key business units - marketing, compilations, touring, merchandise, syndicated radio, licensed product, sponsorship, brand partnerships, digital sales, club franchises - ensuring synergy across the group |
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Created long term business development plan including innovative sponsorship/brand licensing and joint ventures most successfully in Spain |
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Oversaw roll out of club franchises resulting in successful expansion into Asia |
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Developed strategic plan for key territories, most notably in USA with ring tone and radio syndication deals |
| Head of Events |
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Developed business unit to take advantage of the brands reputation, creating a profitable event marketing division |
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Oversaw key marketing initiatives most notably in Ibiza where MOS enjoyed its most successful period under my management |
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Conceived, pitched and produced a raft of successful brand campaigns: TDK (Pan European tour), Nescafe (global tour), BT Cellnet (UK), Siemens (Russia), Sol, Barclaycard (Pan Europe) and Philips (Asia). |
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Played leading role in brand marketing initiatives including major brand launches in Germany and USA |
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| 1996-1999: Luminate Productions |
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Managing Director and owner of event management and marketing business |
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Produced high profile campaigns including: Sony PlayStation, Microsoft Tech-Ed conference (Amsterdam), Swatch Waveloch (Los Angeles), Peugeot design awards, Rover 75 launch, Red Bull, 20th Century Fox film launches |
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Produced over 150 live event including arena shows such as the Freedom Gala at Manchester’s G-MEX and The Beach Ball at the Brighton Centre |
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Worked across most live sectors: music, corporate, conference, fashion, outdoor, festivals, touring |
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| Pre 1996: Manchester |
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Office manager Campaign for Press and Broadcasting Freedom |
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DJ, club promoter, venue manager and licensee, event producer, marketing manager, launched new venues (including Paradise Factory) |
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Worked in many legendary venues including The Boardwalk, The Venue, The Number One Club and The State |
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Event credits included: Manchester Mardi Gras, The Lord Mayor’s parade, The Manchester Festival (theatre and arts), In The City music conferences and Take That’s civic reception |
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