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| F1 Rocks |
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Commercial and strategic lead for unique Formula One music led, global live event and broadcast brand extension working closely with Formula One Management |
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Created integrated brand opportunities for launch phase including inaugural event in Singapore securing major brand partnerships with LG, Singapore Tourist Board, Johnnie Walker, Red Bull and Singtel |
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Developed brand concept and positioning as well as strategic marketing approach and insight |
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Singapore event featured Beyonce, The Black Eyed Peas, No Doubt and ZZ Top |
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Resulted in the biggest branded content distribution platform in the world with TV shows aired in 172 countries to an audience of over 30 million |
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Combined value to brand partners of over US$40 million |
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www.f1rocks.com
www.YouTube.com/f1rocksofficial
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Nokia New Years Eve |
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Global project director for complex and ground-breaking, multi-media music event and broadcast campaign |
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My remit encompassed multiple clients, 14 agencies and 2,500 people |
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Managed event production, creative, content rights, artist booking, broadcast production and distribution, agency coordination, project management |
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Events took place in: New York, Rio de Janeiro, Hong Kong, Mumbai and Berlin |
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International artists included: Black Eyed Peas, Scissor Sisters, John Legend and Nelly Furtado |
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Each city was linked via satellite with live handovers |
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Results
Live audience: over 3 million attendees
TV audience: third of a billion people
Online: five million live viewers
PR reach: 115 million people
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The campaign won a gold award for ‘best public event’ at the Event Magazine 2007 awards |
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http://www.youtube.com/watch?v=cSz4_46R3qE
http://www.youtube.com/watch?v=ZPfazp5jHSE
http://www.youtube.com/watch?v=2DgY7PsvZt0
http://www.youtube.com/watch?v=d6Hm6VVJ_TY
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| Bacardi B-LIVE |
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Created a series of unique collaborations and performances between music artists and other art forms |
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Oversaw content rights, artist booking, PR, liaison with local markets, preparation of brand guidelines and creative direction
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Managed the ‘GCC’ (Global Collaboration Collective), a talent pool created for local markets to utilize with artists such as Dimitri from Paris, Francois K and The Loose Canons
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Produced global launch and press event at the ICA London (featuring Chaka Khan, Roy Ayers and Dimitri from Paris) and a pan European promotional campaign in Ibiza |
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| Ministry of Sound |
| New Years Eve Millennium Dome Events |
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Executive Producer of the world’s biggest-ever indoor dance event: over 55,000 people |
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Responsible for music and creative direction, marketing, PR, finance, staffing |
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Worked closely with government and licensing bodies to ensure the event took place in light of the delicate political situation at the time |
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One of MOS’s most profitable and high profile projects ever |
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| Ibiza |
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Executive producer for Ministry of Sound’s most successful period in Ibiza (2000-03) |
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‘Friday’s at Pacha’ was the definitive experience of its era and oversaw artist bookings, creative direction, production, brand partnerships, staff and finance |
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Managed a team who produced the residency event, magazine publishing, radio show, MOS holidays and pre parties and after parties at Space |
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