I'm an award winning, energetic and effective senior executive with vast international experience and extensive skills gained over twenty years in the entertainment, branding and marketing industries.

I combine a range of practical and creative skills resulting in an impressive record of achievement with a unique experience of music, lifestyle, youth, experiential and live communications sectors. 

I'm a proven strategic thinker and successful communicator able to remain level headed in a stressful environment. Self motivated and results driven with a passion for excellence and professionalism.

My experience lies in delivering content driven, media intelligent, high end, large-scale projects. My aim is to amplify a clients reach through the identification, production and management of content rich opportunities broadcast across the full spectrum of multi-media channels.

I’ve produced some of the biggest and most high profile experiential campaigns of recent years. My clients have included Nokia, LG, Bacardi, Barclaycard, TDK, Nescafe, Coca Cola, Nintendo, Philips, Swatch, Samsung and T-Mobile.

In 2007 I was featured in Event Magazine’s ‘Event 100 Live’ - top 100 influential players in the experiential marketing industry.

I’ve worked with some of the biggest names in the business and in 2009 helped Formula One Management to create the F1 Rocks series of live events.

I work with agencies, brands and rights holders to develop distinctive music and entertainment platforms with a specialist knowledge of developing markets, in particular Brazil.

In 2010 I opened an office in Rio de Janeiro and last year was part of the successful consortium bidding for the Rio 2016 Olympic major events and ceremonies tender.